THE ALL-NEW FORD FOCUS
ALL-NEW FORD FOCUS USHERS IN A NEW ERA FOR TECHNOLOGY, COMFORT, SPACE AND DRIVING EXPERIENCE FOR EUROPE’S MID-SIZE CAR CUSTOMERS.
This game-changer introduces a new human-centric design philosophy that fuses emotional exterior styling with class-leading aerodynamics; and delivers an interior that offers more space, combined with high quality materials and craftsmanship.
The most sophisticated range of Ford driver assistance technologies ever offered to Ford customers is seamlessly integrated to enable an intuitive, stress-reducing and refined driving experience, which remains true to the nameplate’s 20-year legacy of class-leading driving dynamics.
Powertrain options include powerful and fuel-efficient EcoBoost petrol and EcoBlue diesel engines, and a new eight-speed automatic transmission for ultimate cruising comfort.
Unveiled in five-door hatchback, wagon and in selected markets four-door body styles, the most comprehensive Focus line-up ever is offered with different personalities, including the stylish Focus Titanium, sporty Focus ST-Line, upscale Focus Vignale and the first Focus Active crossover.
The different variants will be delivered in two phases starting with the popular Zetec, Titanium and ST-Lines followed by the Luxurious Vignale, Focus crossover Active and Performance ST.
The all-new Focus introduces FordPass Connect onboard modem technology for customers in Europe, turning the vehicle into a mobile WiFi hotspot with connectivity for up to 10 devices. FordPass Connect also enables Live Traffic updates for the navigation system, and using the FordPass mobile app drivers can easily locate their car in sprawling shopping mall car parks, check fuel levels, remotely lock and unlock their car, and even start it remotely.**
A new Wireless charging pad for compatible smartphones means drivers can wave goodbye to storing a tangle of charging cables in the centre console, and devices can remain connected via Bluetooth to Ford’s SYNC 3 communications and entertainment system while charging. Compatible with Apple CarPlay and Android Auto™, SYNC 3 allows drivers to control audio, navigation and climate functions plus connected smartphones using pinch and swipe gestures on the 8-inch touchscreen, and simple voice commands. A new 675 watt B&O PLAY sound system helps occupants get the best from music streamed via FordPass Connect or smartphone.
“Focus has been our heartland in Europe for two decades. Leading the pack for design, technology and driving fun, it encapsulates everything our customers love about Ford,” said Steven Armstrong, group vice president and president, Europe Middle East and Africa, Ford Motor Company. “With mid-size family cars accounting for almost one-in-five sales across Europe last year, Focus remains as important as ever to our company and our customers, which is why we've put so much energy into developing an all-new model that is among the very best cars we've ever produced.”
Energetic and responsive
The all-new Focus delivers the most fun-to-drive experience of any mid-size family car. The sophisticated independent rear suspension system is offered for the first time with Continuously Controlled Damping, which every 2 milliseconds monitors suspension, body, steering and braking inputs, and adjusts suspension responses for the smoothest possible ride. The technology can also detect potholes to reduce the impact for passengers. All Focus models now also feature Drive Modes that adjust the car’s characteristics to match the driving situation.
Customers can choose from Ford EcoBoost petrol engines with power from 85 PS to 182 PS and five-door CO2 emissions from an anticipated 107 g/km; and Ford EcoBlue diesel engines with power from 95 PS to 150 PS, and five-door CO2 emissions from an anticipated 91 g/km.*
Customers can also choose from manual six-speed transmissions that are smooth and refined to operate, and a new eight-speed automatic gearbox that adapts to different driving styles to offer the smoothest gear changes at the best possible time.
Advanced driver assistance technologies make driving a Ford Focus on motorways, in stop-start traffic and in town easier than ever before; and they are designed to make the driving experience more comfortable, less demanding and safer.
Adaptive Cruise Control, which helps the vehicle maintain a comfortable driving distance from vehicles ahead, is enhanced with:
Ford’s Adaptive Front Lighting System with Predictive curve light and Sign-based light for the first time pre-adjusts headlamp patterns for maximum visibility before reaching a curve, junction or roundabout, using the forward-facing camera to monitor lane markings up to 65 metres ahead and detect roundabout, stop, give way and yield signs. The all-new Focus also offers Glare-free high beam that removes the guilt of accidentally dazzling other drivers and helps users see more of the road ahead at night.
Focus is also the first Ford vehicle in Europe to offer a Head-up display (HUD) – one of the brightest and largest available – which helps drivers keep their eyes on the road by projecting useful information into their field of vision.
And Active Park Assist 2 makes parking even easier by controlling forward and reverse gear selection, throttle and braking, as well as steering – and automatically manoeuvring into perpendicular parking spaces and parallel spaces just 1.1 metres longer than the car. The driver can control vehicle motion by simply selecting neutral and holding down a single centre console-mounted button.
Additional technologies designed to help Focus drivers avoid accidents and distraction include Pre-Collision Assist with Pedestrian and Cyclist Detection; Evasive Steering Assist;
Blind Spot Information System with Cross Traffic Alert; Rear wide-view camera;
Wrong Way Alert; and Post-Collision Braking.
“Think back to when you took your driving test, and how hard you had to concentrate to be safe on the road. Driving hasn’t become any less demanding – we just become more accustomed to pressure. Technologies like Stop & Go and Lane-Centring will reduce the demand on drivers, helping them focus their attention and be less stressed, and more confident, at the wheel,” said Helmut Reder, global vehicle line director C-car, Ford of Europe.